Do You Know Who’s Calling Your Sales Line?
Whether you’re spending $600 or six figures on monthly advertising – online or offline – you want to gather the most actionable data to reach your goals. With fully-customized call tracking solutions from Mongoose Metrics, you can track the offline impact (phone calls) for every form of advertising you buy.
Here’s how it works:
Marketing: You’re doing the work, spending the money and pouring massive effort into marketing campaigns, keywords, banner ads, affiliate programs and Web sites. Web analytics provides the answers to how people interact with your Web site, conversions, high-performing key words and most likely, gives you more data than you know what to do with. But how do you know who’s calling as a result of your brilliant marketing campaigns? Call tracking provides the answers.
Action: Your marketing efforts are working. Customers visit your Web site, fill out web forms and buy products and services. But what about the visitors who still want to do business the old-fashioned way – via the telephone? It’s a fact: 46 percent of local online searchers say they contact a business by telephone following their Web research (2009 TMP Directional and comScore study). Call tracking quantifies this offline impact – at the granular level – for every form of advertising you buy.
Conversion: Sales are happening. Online and over the phone. Call tracking offers a myriad of functionalities to assess how conversions are taking place such as which key words drove the call, last web page visited, geo-location and time spent on your Web site. Features such as interactive voice response (IVR) and ROI feedback tools lets your customer service representatives enter data related to your specific success metrics for use in later correlation.
Intelligence: Here’s where call tracking flexes its muscles. Mongoose Metrics’ call tracking data simply and easily integrates into web analytics platforms such Google Analytics, Google Adwords, Webtrends and Omniture – allowing you to view phone calls next to clicks. It’s just as easy to streamline call data with bid management systems such as Acquisio and Marin software as well as CRM providers like Sugar, Sales Force and Microsoft CRM.
The Bottom Line: Call tracking solutions from Mongoose Metrics guarantee you’ll I increase sales, reduce costs and improve customer loyalty by providing data which allows you to quickly and easily adjust your marketing spending to maximize return-on-investment.